The much-publicized YS Jagan's Telugu daily Saakshi finally hit the stands last week. The pre-launch publicity was carried out for a long time. Billboards as well as print ads and TV ads were run prominently for almost three months prior to the launch. Lot of money was spent on advertising.
Now even after the paper has been launched, Jagan is continuing to give publicity. Swapna of TV9 is appearing very prominently in some of these ads. She is working in Big FM too and she has been associated with Saakshi ads for quite some time.
Her voice has now come to be associated with Saakshi.
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