We have often applauded Aamir, Shah Rukh and Shahid for taking that extra effort in promoting their films. But now, Madhavan too seems to have warmed up to the fact that a film is as good as it’s marketing strategy. Apparently, so impressed were the producers – not only with his acting talent but also with his involvement in marketing a film titled 13B – that they have decided to reward him. And just what is the reward? A four film deal! Wow! Now actors will have enough and more reason to get their business acumen to the fore.
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